Get 10% to 20% Off Popular Stores Offering First-Order Discounts

Signing up for a brand’s newsletter or text alerts is the absolute fastest way to shave money off your purchase before you even reach the checkout screen. Most major retailers offer an automated incentive—ranging from 10% to 20% off—simply for entering your email address as a new customer.

The most reliable stores across different retail categories consistently offer these first-order discounts.

1. Fashion & Apparel

ASOS

• The First-Order Deal: 15% off your first purchase.
• How to get it: Download the ASOS app or look for the new customer pop-up on their homepage. They frequently run specific promo codes (like NEWYOU or ASOSNEW) that unlock savings across their massive multi-brand inventory.

Everlane

• The First-Order Deal: 10% off your first order, plus free shipping.
• How to get it: Enter your email when the initial pop-up appears on screen. The discount code is sent directly to your inbox and applies to their entire collection of clean, sustainable basics.

Mango

• The First-Order Deal: 10% off your first order.
• How to get it: Subscribe to their fashion newsletter at the bottom of their homepage. This code is especially valuable because it can often be stacked on top of their high-end leather pieces and tailored outerwear lines.

2. Beauty & Skincare

Paula’s Choice

• The First-Order Deal: 15% off your first purchase plus free shipping.
• How to get it: Join their free loyalty program or sign up for email updates. They frequently bundle this first-order discount with a free travel-sized sample of their viral BHA liquid exfoliant.

ColourPop Cosmetics

• The First-Order Deal: 10% to 15% off your first order.
• How to get it: Sign up for email or SMS text alerts via the homepage pop-up. Because ColourPop is already highly affordable, this extra percentage off makes stocking up on shadow palettes and lip products incredibly cheap.

Tarte Cosmetics

• The First-Order Deal: 15% off your first order.
• How to get it: Submit your email address to join “Team Tarte” (their free rewards program). They will instantly display a unique promo code on screen and copy it to your clipboard for checkout.

3. Activewear

Vuori

• The First-Order Deal: 20% off your first purchase.
• How to get it: Sign up for their newsletter at the bottom of their website. This is one of the most generous welcome discounts in the premium activewear space and applies to their famous, ultra-soft DreamKnit pieces.

Alo Yoga

• The First-Order Deal: 10% to 15% off your first order.
• How to get it: Consent to email or text notifications when prompting the landing page. It is an easy way to save on their high-performance Airlift leggings and studio accessories.

4. Home & Storage Solutions

Wayfair

• The First-Order Deal: 10% off your next order.
• How to get it: Enter your email address to create a standard shopping account. They will instantly generate a unique, single-use promo code and email it to you. This is highly useful for large furniture items or small-space organization bins.

Target

• The First-Order Deal: 15% to 20% off a single purchase.
• How to get it: While not a permanent sitewide default, signing up for Target Circle (their free app rewards program) regularly unlocks a “New Member Bonus” offer in your app’s wallet tab that you can apply at checkout.

The Savvy Shopper Hack: To prevent your personal inbox from being flooded with daily marketing promotions, set up a free, dedicated email address purely for shopping and newsletter sign-ups. This keeps your primary workspace completely clean while ensuring your first-order discount codes are neatly organized in one place whenever you are ready to buy.